General and Industry Research What is Augmented Reality (AR)? Augmented Reality (AR) is a technology that overlays digital elements—like images, sounds, or information—onto the real world through devices such as smartphones, tablets, or AR glasses. Unlike Virtual Reality (VR), which creates a fully immersive virtual environment, AR enhances the physical world by adding layers of…
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Purpose, Audience and Subject Purpose The main purpose of using AR in the camper van industry is to revolutionize the way people shop for camper vans. Instead of relying on static images or text descriptions, buyers can experience virtual tours and even customize their camper van layouts from anywhere. This not only makes the process…
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Initial Ideas and Planning Project Theme This major project is grounded in the concept titled “JH4: Enhancing Graffiti Art through Augmented Reality,” initially sourced from a list of staff projects. However, my project diverges from this original idea by exploring how augmented reality (AR) can be applied beyond graffiti art. By investigating different applications of…
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