Concept of Blast From The Past Energy Drink

The design of the can should prioritize elegance and ergonomics for ease of handling and pouring. The 330ml size is preferred for the target audience due to its lightweight nature, making it manageable for individuals with arthritis concerns. Tinting the can is essential to shield the contents from light exposure, preserving the drink’s ingredients effectively. Moreover, the cap design should offer both security and easy opening, catering to the dexterity and grip strength of the intended consumers.

I chose a label with a retro design, avoiding too flashy or busy graphics, but at the same time I wanted the design to not look boring. I included elements that suggest energy and vibrancy like lightning bolt, without overshadowing the sophistication of the design. By using large, legible fonts, I want to ensure legibility, especially for those with age-related vision changes.
The brand name is placed in a prominent place, accompanied by an inscription that communicates the healthy composition of the drink.
Sunburst background, conveys vitality and well-being, and a surge of energy. Also, I dedicate a section of the label to provide important information such as ingredients, nutritional facts, and serving instructions. By using simple language and clear visuals I want to convey this information effectively.