For this project, I’m exploring how AR/VR can make a big difference in the camper van industry. The idea is to create a more immersive and engaging buying experience using technology that allows customers to virtually explore camper vans before they make a purchase. In this post, I’ll go over the purpose, the audience, and the main idea behind the project.
The main purpose of using AR/VR in the camper van industry is to revolutionize the way people shop for camper vans. Instead of relying on static images or text descriptions, buyers can experience real-time virtual tours and even customize their camper van layouts from anywhere. This not only makes the process more fun but also saves time and helps customers feel confident in their purchase decisions.
The audience for this project includes a few key groups: camper van buyers, developers, investors, and camping enthusiasts. Buyers will enjoy the convenience and interactivity of exploring 3D models and virtual tours. Developers and manufacturers can use this app to showcase their upcoming models and market them in a modern way. Investors might also be interested in how this kind of technology could improve sales and customer engagement in the camper van industry.
The core idea of this project is to build an AR/VR app where users can interact with 3D models of camper vans, take virtual tours, and receive updates on the latest models. This app will allow customers to see exactly what they’re buying, down to every detail, without needing to visit a showroom in person. I believe this can really change how people buy camper vans by making the experience more immersive and accessible.
Me and my fellow students shared ideas and given each other feedback, which has helped me refine my approach. Ashley and Ian have been really helpful and during our discussions, they made me rethink my original plan. At first, I was considering creating a full 360-degree environment to showcase the camper vans. However, they suggested focusing on just the 360 immersive experience of the van’s interior instead. Since I don’t have experience with VR programs, building an entire environment could take up too much time and ruin my time management. Their advice made me realize that sticking to the interior would still provide an immersive experience while keeping the project manageable within my deadlines. This collaboration has really helped shape the direction of my project.
In conclusion, AR/VR has the potential to completely change how the camper van industry operates. By allowing buyers to explore and customize vans virtually, this app could create a better customer experience and even boost sales for developers. In my future posts, I’ll dive deeper into the technical development, design, and marketing aspects of the project.